Teaching the Right Craft
There are so many awesome crafts to teach, so how do you choose just one?
Choosing a profitable craft for your craft parties comes down to these 7 filters:
#1 - Time
Most customers will be happiest making a craft that takes 45 to 90 minutes. Crafts that take longer can feel like too much work for your customers! Any less, and they don’t feel like they got their money’s worth.
#2 - Space
When your parties are hosted in another’s space (whether public or private), consider a craft that needs less space. You’ll want enough room for each person to be comfortable plus a little extra space for food and drinks. If a craft requires more than 2 ft per person, it might not be the best choice.
#3 - Safety
We intentionally choose to avoid crafts that require our guests to use fire, knives, needles, or hot glue guns. Third degree burns and lawsuit are just no fun! If you’re going to teach a craft with increased safety risks, find every possible way to minimize the risks and consider having your customers sign a liability waiver.
#4 - Potential for Property Damage
It’s always good to leave your venue in better condition than you found it. Think through the process and the materials for your craft, and either avoid or minimize the potential for destruction. We use disposable tablecloths which prevent most messes, but we’re also cautious with materials like glitter, colored dyes, scented oils and charcoal.
#5 - Cost
The cost of materials for each participant should be 20% or less of the ticket price. Why so low? Because the total cost to you doesn’t end with purchasing your craft supplies. Additional costs include marketing, wear and tear on reusable supplies and the investment of your time! Remember, this is a business and you have to get paid!
#6 - Feasibility
Review the process and make sure it’s realistic. There are so many cool crafts that just won’t work because they’re too fragile for the car ride home or will need tools that are too heavy or loud to bring into your venues.
#7 - Skill Level
Choose a craft that everyone, regardless of skill level or experience, can successfully make in your time frame. It’s amazing to see your customer’s face light up when they finish and admire their craft. Everyone who attends should take home something they will be proud to show off. If your craft requires a higher skill level, just clear about it in your marketing.
Now it’s your turn! What is the craziest idea you have for a craft party? We’d love to hear about it!